Internal links help both users and search engines navigate your content more effectively. In 2025, with AI-powered search playing a bigger role, this simple technique is more valuable than ever. If you're new to SEO, learning how to use internal links early on will improve your site structure, boost relevance, and make your content easier to find.
AI-generated search results depend heavily on understanding how your content connects. When your pages link to each other clearly and naturally, you're giving search engines better context. This helps them match your site with the right searches and users more accurately.
- Internal links guide users to related content
- They tell Google what topics are important on your site
- They improve crawlability and page authority flow
Google's AI systems use your internal links to understand how your content is grouped and what topics matter most. This is especially helpful for long-form articles or collections of related posts. Linking pages together tells search engines which ideas belong to the same theme, making your content easier to recommend in AI-powered results.
- Use clear, relevant anchor text: Avoid vague phrases like "click here." Link with words that describe the topic being referenced.
- Link to related ideas naturally: If you have a post about keyword research, link it from a guide on SEO strategy.
- Don't forget old content: Revisit past posts and add links to new articles where it makes sense. This keeps your content network strong.
Take a look at the Project Overview to see how I used internal links across this site. You'll find examples of how linking key pages improves flow, supports user experience, and makes your structure easier for search engines to follow.