How to Learn Search Engine Optimization

If you're new to SEO, you're in the right place. I was too. That's why I built this free, beginner-focused guide to help you learn search engine optimization step by step. Instead of jumping between scattered articles and videos, you'll follow a clear path and start SEO from scratch. You'll gain real skills along the way.

Get Started

Your Roadmap to SEO Success

Why SEO Matters

SEO is the foundation of online visibility. This section explains how search engines work, why ranking matters, and how learning the basics can help your website grow. If you're new to the field, this is a great place to start.

Start With the Basics

Terminology

New to SEO terms? No problem. You'll learn the key language and concepts in a clear, simple way so you can follow guides, tutorials, and conversations with confidence.

Learn the Terms

Strategy

Learn how to go from definitions to strategy. This section shows you how to choose keywords, structure your site, and create content that works for both people and search engines.

Build Your Foundation

Start a Project

Ready to apply what you've learned? I'll walk you through a beginner-friendly SEO project, step by step. No experience is needed, just curiosity and a willingness to try.

Start a Project

Project Overview

See how this site was built from scratch without any formal experience. I'll show you how I taught myself SEO at home and turned each concept into a working project.

See How It's Made

Blog

Explore insights on SEO, AI, Google Analytics, and digital marketing. This blog dives into evolving search trends, algorithm shifts, and practical strategies to help you grow in a constantly changing digital world.

Read the Blog